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Lately, consumers are looking for products with shorter labels and decreased amount of additives. They also want these products to be as health beneficial as possible, because of the ingredients balancing out the diets. 

Many consumers are interested in the functional and nutritional ingredients that could help with maintaining their health and improving wellbeing. One of such ingredients is fiber. 

The U.S. dairy industry had its ups and downs, from the days of American Great Depression to present times. For instance, the consumption of milk declined. 

Chokeberry is a fruit native to eastern North America and naturalized in Europe. Thanks to its properties it is considered to be a super fruit.